Governing of the OTT platforms
The government has issued an order bringing online news portals and content providers such as Netflix, Amazon Prime Video and Hotstar under the Information and Broadcasting ministry. The notification, signed by President Ram Nath Kovind.
The government regulations also apply to news on social media platforms such as Facebook, Twitter and Instagram.
Now, films, audio-visuals, and news and current affairs content on online platforms will now come under the domain of the ministry.
The over-the-top (OTT) media service is a streaming media service offered directly to viewers via the Internet.
OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.
The term is most synonymous with subscription-based video-on-demand services that offer access to film and television content.
They are typically accessed via websites on personal computers, as well as via apps on mobile devices, digital media players, or televisions with integrated Smart TV platforms.
Till now, there was no law or autonomous body governing digital content.
The government considers digital media and digital aggregators in the same breath but they are different things.
It is unclear whether it is looking at licensing or entry barriers, or any other curbs in digital media.
This might result to the compromise on the quality and type of the content that would be created in the future.
This article has been written by Yashovardhan Tiwary for The Paradigm
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